Homemade by Adele Schelling

Editor Carrie Seitzinger, Photography, December 11th, 2015

People in crowded IKEAs, imagining themselves at home...

adele schelling photo essay of IKEA nailed magazine
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From the photographer, Adele Schelling:

For the past year, I have been exploring the notion of Home by shooting at IKEAs all over the East Coast and Switzerland. I use IKEA’s showrooms as sets for candid moments of intimacy and domesticity between strangers, who for an instant forget they are in a crowded labyrinth, and fathom themselves at home. I am also interested in the apparent monotony of the stores across Europe and the U.S.A, as they all are organized around the same layout, yet function as platforms for such a rich diversity of interactions, from Zurich, Switzerland to Paramus, NJ.

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adele schelling photographer nailed magazineAdele Schelling is a Swiss freelance photographer with a BFA from the University of the Arts of London. She is currently NYC-based and a graduate student at the School of Visual Arts. Whether photographing intricate jewelry for London designers, performing on the snowy icecaps of the Swiss Alps, or roaming IKEA’s showrooms with a camera, her practice explores the concept of Home, as a social space and the ways it is intrinsically related to one’s identity.

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Carrie Seitzinger

Carrie Seitzinger is Editor-in-Cheif and Co-Publisher of NAILED. She is the author of the book, Fall Ill Medicine, which was named a 2013 Finalist for the Oregon Book Award. Seitzinger is also Co-Publisher of Small Doggies Press.
Learn more about her at her official site.